BAMIGBETAN URGES TRAFFIC RADIO TO PARTNER WITH STAKEHOLDERS

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BAMIGBETAN URGES TRAFFIC RADIO TO PARTNER WITH STAKEHOLDERS

Lagos Traffic Radio, LTR 96.1FM has been advised to develop a stronger customer relationshipand explore a mutually-beneficial partnership with key players in the transportation industry.

The State Commissioner for Information and Strategy, Mr. Kehinde Bamigbetan gave the advice over the weekend during the 2019 retreat organised for officials of the broadcast outfit in Lekki area of the State.

Bamigbetan said that a relationship with Airlines, Rail and Waterway operators to facilitate discounts for the broadcast station’s loyal listeners is desirable, saying that such initiative would attract a larger audience and create value for its listeners.

He opined that such partnerships could also expose school children to the operations of the various means of transportation like rail, water, and even air, thereby increasing the knowledge base of students and eliminating the palpable fears associated with using any of the modes of transportation.

While noting that the radio station is already developing a brand for itself under the leadership of its current General Manager, Mr. Tayo Akanle, he urged the media-outfit to identify youths who will serve as Traffic Radio ambassadors to support the vigorous push of the organisation’s brand to various stakeholders in the industry.

He commended the holistic coverage and dissemination of transportation information available across the State, stressing that the enhanced use of social media handles by the station will enable listeners to make informed decisions on  Road, Maritime Shipping Position, Airline, and Train travel across Lagos and adjoining towns.

On his part, the General Manager of LTR, Tayo Akanle stated that the retreat provides an opportunity for management of Traffic Radio to seek the support and cooperation of the entire workforce towards achieving a common goal.

He recalled that the outcome of the maiden edition of the agency’s management retreat held last year resulted in the new Vision and Mission statements as well as Core Values which had assisted the agency in driving its activities towards enhancing the social service component of its mandate.“Lagosians can now get traffic information and updates on water transportation, rail and flight schedules, including shipping positions, with emphasis on roads. We shall continue to undertake these tasks with ardent passion, vigour and commitment”, he asserted.

Akanle urged the participants at the retreat to make concerted efforts that will bring positive and innovative changes to reposition the broadcast outfit for effective service delivery. 

“I urge you to always seek to be better than you were yesterday,” the General Manager counselled.

One of the facilitators at the retreat, Mrs. Olubunmi Fabamwo, a retired Director-General of the Lagos State Public Service Staff Development Centre, PSSDC, Magodo,  described the retreat as an event needed to put all members of staff on the same page in the pursuit of the organisation’s Vision, Mission and Core Values.

She said the theme of the event, “Re-energizing the workforce for improved productivity”, underscored the need for Lagos Traffic Radio to carve a niche for itself among broadcast outfits reporting traffic situations in the State by leveraging on its experience as the pioneer radio in reporting traffic news. 

Fabanwo also called on members of the public to trust the radio outfit as the most authentic and reliable radio station with human and material resources to give timely and genuine traffic update across the length and breadth of the State.A

LASG RESTATES COMMITMENT TO ENTREPRENEURIAL DEVELOPMENT

The General Manager of the Lagos State Parks and Gardens Agency (LASPARK), Mrs. Bilikiss Adebiyi-Abiola has expressed government’s commitment to encouraging the creativity of local entrepreneurs towards producing quality products that meet international standards and best practices.

Briefing the media on the 2019 edition of the ‘Fair in the Park’ organised by LASPARK and held recently at the Ndubuisi Kanu Park, Alausa, Ikeja, the General Manager described Small and Medium Scale Enterprises, SMEs,  as the conduit of residual economy which must be nurtured to serve as a strong agent of economic growth and development.

She affirmed that the three-day programme tagged ‘Exhibition and End of 1st Quarter Sales’ was tailored to combine entertainment and relaxation with business enterprises featuring exhibition of locally made fabrics, farm produce, organic supplements, home appliances among other indigenous products; the event also featured free health screening and aerobics, family picnic and cooking competition. 

“This occasion symbolises the connecting platform that indigenous manufacturers needed to increase their confidence towards making them more competitive as they strive to attain international recognition”, she emphasised. 

Adebiyi- Abiola pointed out that promoting locally manufactured products as well as creating the needed awareness for Small and Medium Scale Enterprises (SMEs) remains the most viable option in the attainment of the Sustainable Development Goals (SDGs) in the country because of its ability to improve the State’s GDP and curb unemployment.

“This portends government’s desire to build a network of opportunities around the sector and attract investors into the local market which would significantly boost the GDP of the State towards improving the standard of living of citizens”, she affirmed.

The General Manager described the event as a manifestation of total dedication of the Lagos State Government to the promotion of the Small and Medium Scale businesses as a catalyst for economic growth and development, noting that building the capacity of local entrepreneurs is a necessary impetus for small businesses to thrive.While acknowledging the invaluable contributions and continuous support of the State Ministry of The Environment, others MDAs and Corporate Organisations, Adebiyi-Abiola assured citizens that the government will continue to serve as the agent of change to ensure that the Smart City agenda of the present administration comes to fruition.

SAO/TMS/OS

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